I’m Russell Vaccaro. I work in technical go-to-market and built this website to document what I’m learning about and publish short posts to clarify & develop my thoughts.

What I’m interested in

My interests include cybersecurity, data, observability, DevOps, cloud infrastructure, startups, performance, and deliberate practice in sales.

How I think about technical GTM

Strong technical go-to-market work requires more than product knowledge. It requires disciplined discovery, clear communication, sound qualification, and a point of view grounded in how a customer operates.

Why this site exists

This site is a home for concise writing about technical GTM. The Lab is where I turn those ideas into small, practical tools.

Get in touch

The easiest way to reach me is at russ@vaccaro.io.