Russell Vaccaro
I work in technical software sales, with a focus on turning complex products into clear customer outcomes. This is where I write about technical go-to-market, startups, and deliberate practice in sales.
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What I focus on
- Technical GTM in cybersecurity, data, observability, DevOps, and cloud infrastructure
- Sales tools that make discovery, qualification, and account planning more rigorous
- Deliberate practice for technical sellers
- Building useful software with AI
Selected projects
I use the Lab to build focused browser tools for sales practice, account strategy, learning, and personal knowledge management.
- Interview Drill — structured practice for sharper interview answers
- MEDDPPICC Scorecard — a practical way to inspect qualification gaps
- Account POV Builder — a guided workflow for developing an account point of view